Lawyers who want to win the business of more clients through Google know that the DIY route doesn't work. The best way to grow your traffic, rankings, and caseload is to partner with a law firm SEO company you can trust.
Here's the truth: there are a ton of SEO companies out there selling their services to lawyers, but only a few of them know what they're doing.
That's why we've put together a list of the top SEO companies for lawyers. Here's the shortlist if you're in a hurry:
- Rankings.io
- LawRank
- Hennessey Digital
- AttorneySync
- BluShark Digital
- Nifty Marketing
- The Search Engine Guys
- Consumer Marketing Attorney Group
1. Rankings.io
Rankings.io is the premier marketing agency for lawyers.
Growing law firms' client bases is what we do. We work exclusively with legal clients, and we've built out proven systems and processes to get you results through search engine optimization.
We offer the full spectrum of SEO services for lawyers, including:
- SEO content marketing
- On-page optimization
- Technical SEO
- Local SEO and citation building
- Link building
Our singular focus on law firms has made us not just experts in SEO but also a team with a deep understanding of what makes your practice tick.
Our results for lawyers speak for themselves. Feel free to check out our case studies for a deep dive.
But anyone can make promises. Here's the proof straight from the mouths of lawyers we've worked with.
“The retainer I pay—without any hesitation—is the best ROI of any marketing dollar I spend. It’s the most cost-effective way to get good, high-quality cases.”— Stewart J. Guss, Stewart J. Guss, Attorney at Law
That’s what Houston personal injury lawyer Stewart J. Guss had to say about us after we tripled his client volume in only a few months.
And here’s what Philadelphia attorney Gabriel Levin had to say after we increased organic traffic to his site by 3,400%:
“The total number of cases in the pipeline is 50–60% greater than it was 24 months ago. It’s allowed us to bring in new lawyers, and it’s allowed me to spend more time being a lawyer instead of an SEO.”— Gabriel Levin, The Levin Firm
Over a decade of working with legal practices has earned us the number one spot on Clutch’s list of SEO companies for lawyers, with a 4.8-star rating overall.
The experts at Rankings.io dedicate themselves to getting you real results without cutting corners.
Attorneys review the content we create for quality assurance and accuracy. The backlinks we build come from years of forming relationships with thousands of high-quality publishers. You'll work with a full team of specialists who fight to earn you the top spot on Google.
And we're not just committed to helping our clients dominate the rankings in their market.
We provide our clients with the highest quality of service possible. We are serious about communication and transparency. We're available any time our clients have a question or want an update—even outside of normal business hours.
We provide SEO services to firms in multiple practice areas, including:
- Personal injury law
- Divorce and family law
- Estate planning and probate
- Employment law
- Criminal defense
- Immigration
- Bankruptcy
And the list goes on. We work with lawyers who provide general legal services, work on mass tort cases, and more.
Our online marketing services don't stop at SEO either.
Rankings.io also handles law firm website design, Google pay-per-click ads (PPC) and Local Service Ads, and social media marketing for lawyers.
2. LawRank
LawRank is another attorney-led marketing company. They're a well-regarded agency that offers standard law firm SEO services. They also have a track record of success in backing up their claims.
LawRank puts a heavy emphasis on customer service and relationships.
Part of their mission is to change the way that lawyers feel about their legal marketing agency. Communication and transparency are core parts of the work they provide.
LawRank provides web design and PPC services in addition to search engine optimization but does not offer social media marketing.
3. Hennessey Digital
Hennessey Digital is the only SEO agency on this list that isn't totally focused on serving lawyers. This company branches out to other industries from time to time, but most clients are in the legal industry.
This company is a full-service digital marketing agency.
That means that in addition to SEO services (like link building and on-page optimization), they'll also handle other facets of your law firm marketing.
4. AttorneySync
AttorneySync has a lot of experience in the world of attorney SEO. They've provided marketing services to lawyers since 2008. And their co-founder and SEO expert, Gyi Tsakalakis, is a non-practicing attorney.
This company provides all of the standard SEO services an attorney needs, including local and national optimization.
One thing that stands out with AttorneySync is that they offer month-to-month contracts. That's great for lawyers who don't want to commit to a full year of SEO services. It also means that they'll put in the work to keep bringing you value.
AttorneySync also offers web design and social media services in addition to SEO.
5. BluShark Digital
BluShark Digital is the only entry on this list where the founder is a lawyer who still practices law. Seth Price uses the same SEO techniques he used to grow his firm for BluShark clients.
This agency puts a lot of emphasis on technical SEO optimization and content creation.
BluShark also offers web design and development, paid search services, and social media marketing.
6. Nifty Marketing
Nifty Marketing is another full-service agency with a focus on providing SEO services for law firms.
Nifty takes a strong stance on SEO that we agree with—getting more cases is the true sign of success in any campaign. Working with an SEO agency that tracks more than just vanity metrics is one that's worth working with.
This is a data-oriented service provider that puts a lot of emphasis on growing your firm's conversion rate.
7. The Search Engine Guys
The Search Engine Guys have provided SEO services to law firms for over 15 years.
They've worked with hundreds of clients and have dialed in their processes and offerings. This is a full-service agency that takes a holistic approach. That means prospective clients should expect a wide range of digital services.
The Search Engine Guys is best for lawyers who want to run a search engine marketing campaign, which is a combination of SEO and PPC.
8. Consumer Attorney Marketing Group
Consumer Marketing Attorney Group is a full-service agency that keeps its feet in both the digital and traditional marketing worlds.
CAMG's goal is to be a total solution for attorney marketing.
They offer a little bit of everything—including SEO. That's great for lawyers who want someone to handle everything from Google My Business optimization to billboards to Intake. But attorneys who just want an SEO provider aren't the perfect fit here.
Does SEO Work for Lawyers?
Yes. SEO still works for lawyers.
One in three people turn to the internet when they start searching for a lawyer. And that means turning to Google for help. When you invest in search engine optimization, your firm is front and center for these potential clients.
But what makes or breaks whether SEO works for your firm is the team you choose to work with.
There are too many people out there selling SEO services to lawyers who only learned the basics from a few webinars. Lawyers need to work with an SEO company with a history of results if they want to win. Legal SEO is hyper-competitive, and partnering with someone who doesn't know what they're doing will only let you down.
Take this example from a firm that worked with Rankings.io for years before leaving for another agency.
The firm saw consistent growth year over year while working with us. Then their monthly organic traffic crashed after switching to someone who couldn’t give them the service they needed.
Working with someone who gets SEO and the competitive space that attorneys live in is key to your success.
Why Invest in Law Firm SEO Services
Every law firm vies for prominence on search engines, facing stiff competition on platforms like Google and Bing, where a law firm's visibility can significantly impact its ability to attract new clients. Investing in law firm SEO services isn't just recommended; it's the best way to gain an edge in their law firm marketing strategies.
Boost Visibility on Search Engine Results Pages (SERPs)
The primary goal of investing in SEO services is to improve your law firm website’s ranking on search engine results pages. Most potential clients looking for legal assistance start with a search engine. By optimizing your website to appear higher on SERPs, you immediately increase the chances of your firm being found by those in need of your services. A reputable SEO agency can employ advanced strategies to improve your rankings, leveraging the latest SEO trends and algorithm updates.
Enhance User Experience on Law Firm Websites
Today, search engines prioritize websites that are fast, mobile-friendly, and easy to navigate. By investing in law firm SEO services, you're not just optimizing for search engines but also for the people visiting your site. An SEO-optimized law firm website can reduce bounce rates and encourage potential clients to spend more time exploring your services, ultimately leading to higher conversion rates.
Build Trust and Credibility
A law firm's online presence is often the first point of interaction with potential clients. A well-optimized website that ranks high on search engines conveys authority, trustworthiness, and expertise. Effective SEO strategies help to build a professional online image, reinforcing your firm's credibility in the eyes of both search engines and potential clients.
Cost-Effective Law Firm Marketing
Investing in SEO for your law firm can be a highly cost-effective strategy compared to traditional advertising methods. While paid advertising delivers immediate results, its effects are short-lived and can become costly over time. SEO, on the other hand, offers sustainable growth. With the right SEO strategy, your law firm can enjoy long-term benefits, including consistent online visibility and an increase in high-quality traffic to your site—all of which contribute to a favorable return on investment.
Stay Ahead of the Competition
In the competitive legal sector, having a strong SEO strategy can be the difference between thriving and merely surviving. Law firms that rank higher on search engine results pages are more likely to capture potential clients before they even consider competitors. Investing in law firm SEO services keeps your law firm on the cutting edge of search engine algorithms and law firm marketing trends, ensuring you maintain a competitive edge.
Partnering with a reputable SEO agency can turbocharge your presence on search engines, making your law firm the go-to choice for potential clients searching for legal excellence online.
What to Look for in a Law Firm SEO Agency
There are a few things to keep your eyes peeled for when you search for a lawyer SEO company.
Here are the things you should look for, whether you go with one of the options on this list or choose another option.
Watch Out for Firms that Focus on Vanity Metrics
Rule number one with SEO: agencies that focus on vanity metrics aren't worth your time.
Talking about things like organic traffic and search engine rankings on Google search is one thing. They're important, too. Not being able to make your website rank on the first page of Google is a problem.
But an agency that can only point to traffic and rankings is one that's focused on the wrong thing.
What matters is whether they can drive an increase in case leads for you.
That's the whole point of marketing your firm. A good SEO agency for lawyers is one that shows you proof that their SEO efforts work. They need to demonstrate that they know how lead generation works and can bring you more new clients and a return on investment.
Find a Partner with a History of Results
Lawyers deserve to work with someone who can show you their success stories.
The agency you choose should be able to supply you with case studies showing their results (like these ones).
Ideally, you should be able to access their case studies from their website. Some agencies only show case studies on request. That's not terrible, and most of the time, it's to protect client privacy.
Still, the lack of a history of results is a red flag.
Check the Services They Offer
SEO services are somewhat standardized, and there are a few core services you'll need.
Here's what to look for:
- Website audits
- SEO strategy
- Technical SEO
- On-page SEO
- Keyword research
- Content creation/content marketing
- Link-building and off-page SEO
Many lawyers do their business at a local level. That means your SEO company needs to understand local search. Those services include things like:
- Google Business Profile optimization
- Local citation building
- Directory listing campaigns
The last service to look out for is reporting. Your SEO company needs to be accountable to you. That means having a system for delivering regular reports to you, whether through a meeting or in your inbox.
Look for Someone Who Focuses On Lawyers
The legal industry is among the most competitive markets on Google.
Lawyers also have to put up with unique restrictions from the ABA and state bar associations. This puts your firm outside of the wheelhouse of someone who's new to working with lawyers.
It takes more than knowing how Google's algorithm works to get lawyers in front of their target audiences.
An agency might be the best in the world at ranking e-commerce companies, but they'll have a steep learning curve when they start working for you.
Lawyers need someone who doesn't just understand how to rank a website. You need a partner who understands how your firm works.
Make Sure You Will Own Your Site and Content
This is a big one that many people new to SEO overlook.
Some companies will try to hold you hostage by trying to retain ownership of the things they build for you. Don't let that happen to you.
Always make sure that you own the rights to your law firm's website — including its design and content.
The good news is that this is a problem that attorneys tend to encounter when they go through cut-rate providers. A reputable SEO company knows that the things they make for you are yours. But that doesn't mean you shouldn't check before you sign a contract.
Kickstart Your Digital Marketing Efforts with the Right SEO Provider
A successful SEO campaign for your law firm is a matter of finding the right SEO company to get you results. You need someone who's focused on the right metrics, understands your needs, and knows how to execute SEO tactics.
The companies on this list are the best of the best in legal SEO. It's a great shortlist to start your search.
Rankings.io is ready to help you dominate the organic search results and grow your online presence. We know what it takes to transform lawyer's case pipelines, and we have the results to back up our promises. Contact us today to see how we can help take your law firm to the next level with SEO and more.
